Department: E-Commerce
Experience: 1–3 Years
Employment Type: Full-Time
Location: Karawal Nagar, North East Delhi 110094 India
Industry Preference: Fashion / Apparel / Lifestyle / E-Commerce

About the Role

Women Plus is looking for a detail-oriented and commercially aware E-Commerce Executive to manage the day-to-day functioning of our D2C e-commerce business.

The role sits at the intersection of website operations, product management, customer experience, promotions and analytics. You will help ensure that the Women Plus online store remains accurate, updated, conversion-friendly and ready for every new launch, campaign and sale.

Key Responsibilities

Website & Store Operations

• Manage day-to-day operations of the Women Plus D2C website.
• Create, update and maintain products, collections, categories and navigation.
• Ensure product information, pricing, images, variants, inventory and merchandising information are accurate.
• Coordinate website updates for new arrivals, collections, promotions and seasonal campaigns.
• Conduct regular website audits to identify broken links, incorrect pricing, missing information and customer-experience issues.
• Coordinate with developers/app partners for website bugs and improvements.

Promotions & Campaign Execution

• Set up discount codes, automatic discounts, promotional offers and sale pricing.
• Coordinate landing pages and collection pages for marketing campaigns.
• Ensure banners, offers, product collections and campaign communication are updated according to the marketing calendar.
• Conduct pre-launch checks before campaigns and new collection launches go live.

E-Commerce Performance

• Track key metrics including Sessions, Add-to-Cart Rate, Checkout Rate, Conversion Rate, AOV and Revenue.
• Identify website and product-level performance issues.
• Assist in preparing daily, weekly and monthly e-commerce reports.
• Work with marketing and merchandising teams to improve conversion opportunities.

Cross-Functional Coordination

• Coordinate with merchandising, content, design, performance marketing, operations and customer-support teams.
• Ensure marketing campaigns lead customers to relevant and properly optimized landing pages.
• Support new e-commerce tools, apps and integrations.

Skills We're Looking For

• Hands-on understanding of Shopify or similar e-commerce platforms.
• Strong Excel/Google Sheets skills.
• Understanding of basic e-commerce analytics and conversion funnels.
• Excellent attention to detail.
• Ability to work across multiple campaigns and deadlines.
• Basic understanding of GA4 and digital marketing is an advantage.
• Strong interest in fashion and online consumer behaviour.

Key Performance Indicators

Website Accuracy | Conversion Rate | Add-to-Cart Rate | AOV | Campaign Execution Accuracy | Product/Collection Update TAT | Website Issue Resolution TAT

Preferred Candidate

1–3 years of experience in e-commerce operations, preferably with a fashion, apparel, beauty, lifestyle or D2C brand.

Candidates with hands-on Shopify experience will be preferred.