Department: Digital Marketing
Experience: 1–3 Years
Employment Type: Full-Time
Location: Karawal Nagar, North East Delhi 110094 India

About the Role

Women Plus is looking for a performance-obsessed Performance Marketer to help scale customer acquisition and revenue across Meta, Google and emerging digital channels.

We're looking for someone who understands that modern performance marketing goes beyond launching campaigns. It requires the ability to combine creative, data, audience signals, conversion tracking, campaign structure and continuous experimentation to drive profitable growth.

Key Responsibilities

Meta Advertising

• Plan, launch and optimize Meta advertising campaigns.
• Manage prospecting, retargeting and catalog campaigns.
• Work with Sales, Advantage+ and other relevant campaign formats.
• Develop TOF/MOF/BOF strategies where appropriate.
• Build creative-testing frameworks.
• Monitor audience overlap, frequency and creative fatigue.
• Scale successful campaigns while maintaining efficiency.

Google Advertising

• Manage Google Search, Shopping, Performance Max, Display and YouTube campaigns where relevant.
• Optimize keywords, search terms, product groups, audiences and budgets.
• Work with product feeds and Merchant Center.
• Improve Shopping/PMax product-level performance.

Tracking & Analytics

• Work with Meta Pixel, CAPI, GA4, GTM and conversion tracking.
• Maintain UTM tracking standards.
• Diagnose discrepancies in conversion reporting.
• Analyze the complete acquisition funnel.

Performance Optimization

• Track ROAS, CAC, CPA, CTR, CPC, CPM, CVR and AOV.
• Optimize campaigns based on contribution to profitable revenue—not vanity metrics.
• Conduct creative, audience, offer and landing-page tests.
• Identify opportunities to scale winning products and campaigns.
• Prepare daily, weekly and monthly performance reports.

Creative Strategy

• Analyze which creative concepts, hooks, products and formats drive results.
• Write clear performance-driven creative briefs.
• Work closely with graphic design and content teams.
• Maintain a structured creative testing pipeline.

Skills We're Looking For

• Hands-on Meta Ads Manager experience.
• Hands-on Google Ads experience.
• Strong understanding of e-commerce funnels.
• Understanding of Meta Pixel, CAPI, GA4 and GTM.
• Strong Excel/Google Sheets skills.
• Ability to interpret data and turn it into decisions.
• Strong understanding of creative performance.

Key Performance Indicators

ROAS | CAC | CPA | MER | CVR | CTR | New Customer Revenue | Advertising Contribution | Creative Win Rate | Budget Scaling Efficiency

Preferred Candidate

1–3 years of hands-on performance marketing experience, preferably with fashion, apparel, lifestyle or D2C e-commerce brands.

Candidates should be able to explain not only what happened inside an ad account, but why it happened and what they did next.