Department: Brand Marketing / PR
Experience: 1–3 Years
Employment Type: Full-Time
Location: Karawal Nagar, North East Delhi 110094 India

About the Role

Women Plus is looking for a relationship-driven PR & Influencer Marketing Executive to expand the brand's visibility through creators, stylists, media and meaningful cultural collaborations.

This role isn't about sending products to the largest possible number of influencers. It's about identifying creators and partnerships that genuinely align with Women Plus, its customer and its aesthetic.

Key Responsibilities

Influencer Marketing

• Research and shortlist relevant influencers and creators.
• Identify micro, mid-tier and larger creators based on campaign requirements.
• Evaluate creator audience, engagement quality, content style and brand fit.
• Conduct influencer outreach and negotiations.
• Manage barter and paid collaborations.
• Coordinate product seeding.
• Create influencer briefs and campaign guidelines.
• Track content deliverables and posting schedules.
• Maintain influencer/creator databases.
• Build long-term creator relationships.

Influencer Performance

• Track Reach, Views, Engagement, Clicks, Sales and EMV where applicable.
• Manage influencer-specific coupon codes and tracking links.
• Evaluate cost per engagement, cost per view and campaign ROI.
• Identify creators suitable for repeat collaborations.
• Maintain campaign performance reports.

PR & Brand Outreach

• Build relationships with relevant fashion and lifestyle publications.
• Coordinate press notes, collection information and media assets.
• Identify opportunities for editorial features, styling and product placements.
• Build relationships with stylists and relevant industry professionals.
• Support PR communication around launches and important brand moments.

Campaign Management

• Develop influencer strategies for collection launches, festive campaigns, seasonal edits and product pushes.
• Coordinate with social media, creative and performance marketing teams.
• Secure appropriate content usage rights for amplification where required.
• Identify high-performing creator content that can potentially be used in paid advertising.

Skills We're Looking For

• Strong communication and relationship-building ability.
• Understanding of influencer marketing.
• Strong negotiation and follow-up skills.
• Awareness of fashion and creator trends.
• Ability to evaluate creator quality beyond follower count.
• Strong Excel/Google Sheets and reporting skills.
• Excellent organizational abilities.

Key Performance Indicators

Creator Campaign ROI | Cost per Engagement/View | Quality Reach | Influencer Content Output | Earned Media Value | Creator Conversion | PR Placements | Creator Retention | Campaign Delivery Rate

Preferred Candidate

1–3 years of experience in influencer marketing, PR, fashion, lifestyle or D2C marketing.

Existing relationships with fashion creators, stylists or media will be an advantage.